Posters

Graphic Design

BECAUSE A POSTER IS ALWAYS THE BEST KEY VISUAL OF A BRAND

A poster is never just an isolated layout; it is the cornerstone piece that sets the visual language for an entire brand ecosystem. Every project is an exercise in composition, typography, and concept-driven storytelling designed to stop viewers in their tracks and leave a lasting impression.

BLOOM DANCE FESTIVAL

Bloom uses a 3D flower as a metaphor for the delicacy, fluidity, and motion of a dancer. Created using 3D modeling with warm, spotlight lighting against a dark atmosphere to evoke the dramatic elegance of a jazz club. Through post-production techniques like motion blur, subtle grain, and glowing overlays, the render was transformed into a "false 2D" visual with a vintage, cinematic feel.

DRINK ADVERTISEMENT

Designed to showcase dynamic fluidity, this commercial poster focuses on creating an energetic, high-impact ad for a beverage brand. Built in 3ds Max, the core element features a custom liquid simulation (3ds Max Liquid Simulator) crafted to capture realistic splashes, refraction, and movement around the product. The composition is complemented by floating 3D ingredients and vibrant color grading to convey freshness, flavor, and appetite appeal.

SOUNDWAVES FESTIVAL

SoundWaves is a branding and poster design project for a fictional indie surf-rock festival set in San Sebastián (La Zurriola Beach). Built around the tagline "Paddle to the beat!", the visual identity blends vintage 70s/80s surf culture aesthetics with a modern festival layout, using warm sun-bleached tones, custom wavy typography, and coastal iconography. The project encompasses full brand expression, including the main poster, social media assets, and merchandise applications.

SEMINCI 69TH EDITION

A conceptual poster and visual identity proposal for the 69th edition of SEMINCI (Semana Internacional de Cine de Valladolid). The concept references classic cinema through a technical blueprint lens, dissecting a film camera into its core components while arranging the feed and take-up reels to subtly form the number 69. Built upon a jazz-inspired geometric aesthetic, the project features dynamic line work, subtle gradients, and film-grain textures. The identity is extended across multiple brand touchpoints, including motion graphics (GIF), tickets, editorial design, roll-ups, and promotional merchandise.

EMAIL

SILVIALORENZOFC@GMAIL.COM

PHONE

(+34) 644 876 713

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