Nigrán
City Branding
EVERYONES FAVOURITE VILLAGE
Nigrán’s visual identity is built around closeness, nature, and everyday beauty.
The brand highlights hidden spots, local culture, and human connections.
Because the best places aren’t loud, they’re personal.
THE CITY
Located in the beautiful region of Galicia, Nigrán is an ideal destination for lovers of nature and tranquility. With stunning beaches such as Playa América and Patos, and a rich cultural heritage, it offers a unique experience. This city Branding project tries to convey all of that and get people to appreciate the beauty of spanish villages.
CONCEPT
For the development of Nigrán’s city branding its cozy small coastal city characteristics were taken into account with the goal of attracting visitors. As well as the destination’s defining values, and the most suitable marketing strategy based on a human-to-human (H2H) approach, as well as inbound and outbound marketing channels.
WEBSITE
In spite of Nigrán's growing popularity inside and outside of Spain, there's no promotion of the city. The town council's website is confusing and limited, and doesn't showcase the town's wonders and attractiveness. Therefore a website was designed for the town council, providing comprehensive information about Nigrán, including its history, culture, tourist attractions, traditions, events and festivals, gastronomy, and beaches.
CHARACTER
The brand includes a silent character, an octopus, whose extremities only are visible. "Pulpo a la gallega" (octopus) is a traditional Galician dish and one of the region’s delicacies. The character is used as a friendly visual element to humanize the brand, making it more approachable and emotionally engaging. By acting as a recognizable and relatable figure, it helps create a closer connection with the audience and strengthens brand affection.
